BEYOND THE LENS: MATTHEW EAST

We recently had the pleasure of sitting down with Dev, an Arizona native, man of God, professional runner, and Manager of Culture Partnerships at Adidas. In our conversation, Dev opened up about his faith, how it guides his work, and the intentionality behind everything he does.

What Drives Your Work?

We started by asking Dev what motivates him in life and work. Without hesitation, he said:
"God’s plans and purpose should lead everything we do. I believe in creating things that are well thought out, purposeful, and bring joy. It’s a no-brainer for me."

For Dev, building with intention and longevity is the foundation of a meaningful life. His passion for connecting with others and creating impact stems from this belief.

How Do You Align Faith with Your Career?

Dev’s role at Adidas as Manager for Culture Partnerships allows him to blend his love for creativity with his calling to serve.
"Each of us has unique passions, but our greater purpose is to preach the gospel through our own creative expressions,"he shared.

His work often involves building relationships and connecting with communities, which aligns perfectly with his values.
"Doing what I love, like marketing and partnerships at Adidas, brings me so much peace and joy. It’s about more than just a job—it’s about making a difference."

How Do You Stay Grounded in Chaos?

When we asked how he handles the fast-paced, sometimes chaotic environment of his industry, Dev gave us a glimpse into his Christ-centered approach:
"I lead with love and truth, even when things get chaotic. When people ask, 'Why are you so at peace? How do you handle everything?'—it’s because I’m walking with God daily and not letting distractions take over."

His faith gives him the "unexplainable peace" that others often notice, sparking meaningful conversations and deeper connections.

Faith, Focus, and Fulfillment

Dev explained that his goal is to reflect Christ in all that he does, whether it’s through his relationships, work, or even running.
"Walking in daily obedience with God gives me a peace that spills over into everything—work, relationships, and life. That’s the kind of impact I want to leave."

As a professional runner, his discipline and dedication extend beyond his athletic pursuits. It’s a part of how he honors God through every aspect of his life.

Dev’s story is a powerful reminder that when faith and purpose align, we can create impact that goes far beyond ourselves. His intentionality, both personally and professionally, challenges us to think about how we bring our own values into our work and relationships.